Create new revenue streams for the business including social gaming. • Responsible for planning Planning & research of Asian marketing strategy. Delivering. About to kick off “Success Strategies for Casino Marketers”. As the Social Media Manager for Rivers Casino Pittsburgh I oversee the growth and development. This and other questions need to be answered in your business plan. . Social media network can serve as a lucrative platform to communicate with your target .
Only with the information gleaned from this analysis can you begin to formulate realistic goals and objectives in addition to developing the appropriate strategies to meet them.
If you ran a casino in Las Vegas, for example, it would be important to note that over 40 million people visited Las Vegas in and that the market benefits from a variety of revenue sources, including gambling, dining, entertainment, conventions and shopping.
In addition, you would also want to do thorough research on your potential guests and players. However, what you find when analysing your market will vary widely from Las Vegas, one of the largest tourism industries in the world.
Only once you have an understanding of the economic, demographic and gaming trends in your market can you begin to strategize.
The goal of your gaming enterprise should be much more than just making money. The first step in this process is to devise a realistic set of goals and objectives you wish to meet at the completion of your marketing plan.
However, it could include less-measurable things such as the image of the casino in the local community, positioning the property as an entertainment leader or even becoming the gaming leader in your market.
Once the goals and objectives have been clearly defined, you can begin working on the strategies you will harness to reach them.
The strategies used often include a combination of database marketing, direct mail marketing , digital marketing and even mobile and email marketing.
Ready to start your casino marketing plan for or want to learn more about how a marketing plan can help you? There is a new group in town, ready to spend money and time with our clients and it is in our best interest to learn everything we can about them.
The Alpha Boomer is an integral part of the gaming industry, and thus should be a staple of your gaming marketing plans.
You throw projects at them and they rruuuuuuuunnn!!! But take a step back for a minute. Hate to break the news…but you are really missing the GOLD in what you can really get out of your agency.
You have the ability to harness the expertise, experience and talent of a whole group of individuals and drive them toward your end goal. One person going around in a circle is slow and eventually will get it going.
The Beginning Discussion In the age of email and iChat, we all tend to rely too heavily on technology to the point where…well…we are missing the point!
We want to know the objectives from both a tactical and strategic standpoint. What should the tone be? Are we talking to a special group of customers?
Is this an acquisition piece? Is this a retail campaign to drive the masses? Should the VIP event focus on exclusivity? But, that can only be achieved through what we humans do best…talking about it.
Devil in the Details Advertising is much like cooking. When you have a recipe, and leave just one key ingredient out, it ruins the taste.
When you leave details out of a project, your agency is not armed with the right information to create what you need. Direction versus Dictation Good direction is when you explain what you want the take away to be.
Dictation…I want to use this photo, with this color. When you explain the feel of a piece or campaign, or what it needs to accomplish, your agency should be able to run with it.
Often clients will dictate a look and wonder why everything looks so bad. Your design team has had years of training, so let them do their job.
As long as you are providing a big picture and include the details, your agency should have enough to show you a campaign that knocks your socks off!
Are you letting your coordinators, with little experience, provide direction to the agency? More often than not, 15 minutes of your time will save you hours in revisions and frustration.
Share database analytics with them, talk about areas where revenue needs to be drastically improved we can help, just give us a chance.
Ya gotta love it. All those over posed shots of women wearing cocktail dresses with their heads thrown back in euphoric bliss.
Copy that invites trial. It starts with the envelope of the direct mail piece or the subject line of an email blast.
They can spot a fake at thirty paces. So copywriters and creative folk, resist the temptation to over embellish and create a scenario that only exists in romance novels.
Over promising is one of the best ways to turn a guest off. And today more than ever, we need to establish a good rapport and repeat business with our customers.
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